Question: What is mass communication?
Answer:
Mass communication (or communications) can be defined as the process of creating, sending, receiving, and analyzing messages to large audiences via verbal and written media. It is an expansive field that considers not only how and why a message is created, but also the medium through which it is sent. These mediums are wide-ranging, and include print, digital media and the Internet, social media, radio, and television. Mass communication is multi-disciplinary in nature, incorporating elements of related fields such as strategic communication, health communication, political communication, integrated marketing communications, journalism, and more. For students who are interested in working in mass communication, or studying it as an academic field, there are numerous bachelor’s and master’s in mass communication programs offered by colleges and universities across the United States.
